All of the big companies that make a gazillion dollars a year and pay out nauseating bonuses to their CEO’s. It MAKES you simplify your shapes and that’s a good thing.įor proof that simple shapes are better in a logo design, go look at…every major brand. It pretty much blocks you from creating something fussy, over-complicated or so dependent on texture that it will just look like a blob when shrunk down to business card size. Starting with black and white will save you. Will it look as good on one of those cute little square business cards as it will on the side of a blimp? ( Why are blimps my go-to giant logo example lately? I can’t stop.) In other words, does it work when it’s very tiny and ALSO work when it’s really huge? How does one even plan for such a thing? Reason #1: One of the biggest considerations when designing a logo is that it works at every size. Please consider starting with black and white.
Just for a moment and I promise it will be that much sweeter once you get to it. Been there.)īut I’m going to ask you to put a pin in that.
What colors do I like? (Or, more importantly, what colors do my potential clients like?) Let’s create a mood board! I love turquoise! Its so me! (Been there. It seems like a logical, broad stroke decision. It is, in many ways, about instinct.įor this reason, it can be tempting to jump to color first when planning out your logo design. But anyone can feel quite comfortable having an opinion about color without a formal education on the subject. And YES, color theory is a serious thing that some of us have studied. It’s the most Pinterest-y, delightful step. By Nicole Heymer | Color is easily the most fun part of designing something.
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